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Social Media for Health Care Marketing
Social Media for Health Care Marketing
March 20-22, 2017 Washington, D.C.
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Monday
, March 20
Studio C, 2nd Floor, Renaisance Arlington Capital View Hotel
TBA •
PRE-CONFERENCE INTERACTIVE WORKSHOP DAY
7:45am •
Registration, Continental Breakfast & Networking
8:00am •
Workshop A: Six Step Method For Sharing Authentic Stories On Social Media
MedTouch
10:00am •
Morning Stretch Break, Refreshments & Networking
10:15am •
Workshop B: Using Personas To Rise Above the Social Media Noise
Resonance Content Marketing
12:15pm •
Lunch On Your Own, But Not Alone
1:45pm •
Workshop C: The Role Of Social Media – Moving You From Brand Author To Editor
Springboard Brand & Creative Strategy
3:45pm •
Close of Pre-Conference Interactive Workshop Day
Tuesday
, March 21
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel
TBA •
GENERAL SESSION DAY 1
8:00am •
Registration, Continental Breakfast & Networking
8:30am •
Chairperson's Welcome & Speed Networking -- Get To Know Your Fellow Conference Attendees
Monaco
9:15am •
Why Understanding Social Media’s Usage And Impact Is Important For Every Employee
Nationwide Children's Hospital
9:50am •
Creating An Engaging Social Media Campaign That Will Increase Audience Engagement & Drive Brand Awareness
Anne Arundel Medical Center
10:25am •
Morning Refreshments & Networking Break
10:45am •
Using Social Media Platforms To Enhance Your Organization’s Overall Patient Experience
Advocate Health Care
11:20am •
Increasing Service Line Conversions Through Media Targeting and Consumer Personas
Methodist Health System & Scorpion
11:55am •
Lunch On Your Own, But Not Alone -- Reservations are booked!
1:25pm •
Interactive Session: Part 1: Establishing & Developing A Video Content Strategy To Tell Your Organization’s Stories Across Social Media
About Face Media
2:05pm •
Be A Social Media Influencer: Create Content And Engage Internal Audiences
Intermountain Medical Center Heart Institute
2:40pm •
Afternoon Refreshments & Networking Break
3:00pm •
Repurposing Content Through Social Media & Blog Posts To Increase Engagement
MedStar Washington Hospital Center
3:35pm •
Interactive Expert Speaker Panel : Get Your Social Media Marketing Questions Answered
4:30pm •
Close of Day One & Networking Reception
7:00pm •
Dinner On Your Own, But Not Alone -- Reservations Are Booked
Wednesday
, March 22
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel
TBA •
GENERAL SESSION DAY 2
8:00am •
Continental Breakfast & Networking
8:30am •
Chairperson's Highlights: Recap Of What We've Learned Thus Far
9:05am •
Taking The “Scary” Out Of Health Care: How Live Streaming Apps Can Help You Send An Impactful Message
Phoenix Children's Hospital
9:40am •
Morning Refreshments & Networking Break
10:00am •
Shark Tank with Greg Monaco
Monaco Branding & Creative
10:35am •
How Native Advertising Builds Brand Awareness and Service Line Attention
Methodist Health System and A.H. Belo
11:10am •
How To Use Facebook Advertising For A Recruiting Strategy That Actually Works
BAYADA Home Health Care
11:45am •
Lunch On Your Own, But Not Alone -- Reservations are booked!
1:15pm •
Interactive Session: Part 2: Creating & Leveraging Video Content to Tell Your Organization’s Stories Across Social Media
About Face Media
1:55pm •
Afternoon Stretch Break, Refreshments & Networking
2:10pm •
Making Sense of Metrics: What Numbers Are Worth Measuring?
Centers Health Care
2:45pm •
How To Use Social Media Advertising To Garner Leads From A Hard-To-Reach Audience
2nd.MD & The Wright Touch
3:20pm •
Action Plan for Returning to Your Office: Social Media for Health Care Marketing Wrap-Up & Key Takeaways
3:30pm •
Close Of Conference
Timezone
Social Media for Health Care Marketing
America/Los Angeles
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Social Media for Health Care Marketing
Mar 20
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22, 2017
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Studio C, 2nd Floor, Renaisance Arlington Capital View Hotel
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel
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