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Social Media for Health Care Marketing has ended
Social Media for Health Care Marketing
March 20-22, 2017 Washington, D.C.
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Monday, March 20
 

TBA

PRE-CONFERENCE INTERACTIVE WORKSHOP DAY
Smaller group, hands-on, and interactive – the workshop sessions allow you to focus on trending topics and share challenges with fellow attendees and your workshop leaders. Attend to get a solid foundation of strategies, trends and how to’s before the start of the main, two-day conference – and, find out why the workshops are consistently rated as very valuable time spent!

Monday March 20, 2017 TBA
Studio C, 2nd Floor, Renaisance Arlington Capital View Hotel 2800 S Potomac, Arlington, VA 22202

7:45am PDT

Registration, Continental Breakfast & Networking
Enjoy complimentary coffee, tea and breakfast as you meet your workshop leader and fellow attendees.

Monday March 20, 2017 7:45am - 8:00am PDT
Studio C, 2nd Floor, Renaisance Arlington Capital View Hotel 2800 S Potomac, Arlington, VA 22202

8:00am PDT

Workshop A: Six Step Method For Sharing Authentic Stories On Social Media
MedTouch

Most of us know that social media is a great place to share information about your organization. It’s also a great platform to engage with your audiences through authentic storytelling.

 

This interactive workshop will walk you through a six-step storytelling method for creating unique and authentic stories without getting stuck behind approval processes, including how to: 

 

  • Maximize your reach by sharing unique stories that inform and engage the audience
  • Use storytelling to achieve organizational goals
  • Develop streamlined approval processes that allow your stories to be published faster
  • Measure results and sustain progress

 

Mariah Obiedzinski, Manager of Content Marketing Strategy 

MedTouch


Speakers
avatar for Mariah Obiedzinski

Mariah Obiedzinski

Manager of Content Marketing Strategy, MedTouch
B.A. in Journalism, B.A. in English, Mount Mercy UniversityAs Manager of Content Marketing Strategy, Mariah leads a team of conversion-centered content creation strategists who help organizations tell their stories for a better patient experience and to help organizations reach business... Read More →


Monday March 20, 2017 8:00am - 10:00am PDT
Studio C, 2nd Floor, Renaisance Arlington Capital View Hotel 2800 S Potomac, Arlington, VA 22202

10:00am PDT

Morning Stretch Break, Refreshments & Networking
Stand up and stretch and grab some refreshments as we switch over to the next workshop

Monday March 20, 2017 10:00am - 10:15am PDT
Studio C, 2nd Floor, Renaisance Arlington Capital View Hotel 2800 S Potomac, Arlington, VA 22202

10:15am PDT

Workshop B: Using Personas To Rise Above the Social Media Noise
Resonance Content Marketing

With the average human attention span now shorter than that of a goldfish, our social media messaging has to grab attention, and grab it fast.

 

How do we do that? We publish content that speaks specifically to our target audiences — content that makes them stop mid-scroll and say, "Hey, they're talking to me."

 

And what's the secret to this micro-targeted content? Powerful personas.

 

In this workshop, we'll explore the benefits of using personas and how our healthcare organizations can put them to use in rising above the social media noise. Attendees will learn:

  • Why personas are the secret to bridging the gap between our brands and our target audiences
  • Examples of powerful micro-targeted social content among healthcare brands
  • How to build a persona for each of your organization's target audiences
  • How to use personas to "power up" your day-to-day social media practices

 

Following this workshop, you'll receive a template and workbook to help you create and use relationship-building personas for your own healthcare brand.

 

Rachel Parker, CEO & Chief Geek

Resonance Content Marketing


Speakers
avatar for Rachel Parker

Rachel Parker

CEO & Chief Geek, Resonance Content Marketing
I create intelligent content for intelligent brands.


Monday March 20, 2017 10:15am - 12:15pm PDT
Studio C, 2nd Floor, Renaisance Arlington Capital View Hotel 2800 S Potomac, Arlington, VA 22202

12:15pm PDT

Lunch On Your Own, But Not Alone
Stop by the registration table for nearby suggestions for lunch recommendations. Feel free to dine with a group or go out on your own. **Lunch cost is on your own.

Monday March 20, 2017 12:15pm - 1:45pm PDT
Studio C, 2nd Floor, Renaisance Arlington Capital View Hotel 2800 S Potomac, Arlington, VA 22202

1:45pm PDT

Workshop C: The Role Of Social Media – Moving You From Brand Author To Editor
Springboard Brand & Creative Strategy
Brand storytelling has shifted authorship; from marketers to consumers. Through posts on social media channels as well as easy access to cellphone videos and pictures, consumers, employees, and other stakeholders are now writing your brand story. On one hand, it's a great sense of engagement with your key audiences. On the other, it can send your organization off in directions that are counter to where you want your hospital or health system to go strategically.

Marketers need to be proactive and become the "editor" of your organization's story. You need to write the outline, lead by example, and create the parameters for your brand. By understanding your customers; their diverse lifestyles, passions, concerns, and ideals, you can better connect with your audience groups and set the direction you want your brand to follow.

Major consumer brands such as Apple and McDonald's, among others, are employing strategies that fully integrate traditional, digital, and social media channels. The result is one story being told by many sources, including your customers! It’s your job to recognize their story lines as unique platforms for your brand. This session will explore how healthcare organizations can harness the words and emotions of their customers into differentiating brand strategies and stories.

Who's really writing your brand story?
Is this the end of strategy?
What can you do to control your story?
Shifting from writer to editor!


  • Identify your brand essence
  • Communicate your brand in a way that educates, entertains, and engages with your audience
  • Develop, inspire and live the brand message your organization is portraying through social media campaigns

 

Rob Rosenberg, President

Springboard Brand & Creative Strategy


Speakers
avatar for Rob Rosenberg

Rob Rosenberg

President, Springboard Brand & Creative Strategy


Monday March 20, 2017 1:45pm - 3:45pm PDT
Studio C, 2nd Floor, Renaisance Arlington Capital View Hotel 2800 S Potomac, Arlington, VA 22202

3:45pm PDT

 
Tuesday, March 21
 

TBA

8:00am PDT

Registration, Continental Breakfast & Networking
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day

Tuesday March 21, 2017 8:00am - 8:30am PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

8:30am PDT

Chairperson's Welcome & Speed Networking -- Get To Know Your Fellow Conference Attendees
Monaco
In this fast-paced forum get to know your fellow peers, their biggest social media marketing challenges, and a few fun facts.

Speakers
avatar for Greg Monaco

Greg Monaco

Founder, Monaco
For the past 20 years, Greg has dedicated his mind and heart to helping companies align around shared values, vision, and telling their unique stories to the world. His work with the Girl Scouts of the USA, BASF, American Express and others has been featured in media around the... Read More →


Tuesday March 21, 2017 8:30am - 9:15am PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

9:15am PDT

Why Understanding Social Media’s Usage And Impact Is Important For Every Employee
Nationwide Children's Hospital

When a social media crisis went viral, Nationwide Children’s Hospital took the bold initiative to create a complete workforce social media curriculum to train every single staff member on best practices in personal and professional usage. With a staff of 11,000+, their social media manager embarked on this goal by developing a curriculum, tiered on seven levels, with diverse learning modules to fit the needs of a varied staff. By going beyond traditional presentations and employing techniques like turning policy into infographics, recording podcasts, utilizing internal signage, holding brown-bags, and creating a digital module, their team has been able to make an impact on how social media is viewed within the organization.

 

This session will demonstrate the need for advocacy, professionalism, branding and awareness on social media’s impact for brand success.

 

Find out how Nationwide Children’s two-person social media team is able to train everyone from the C-suite, to physicians, to new hires on how to best engage and advocate on their brand's behalf, including how to:

 

  • Build your curriculum to fit the needs and usage of every employee
  • Receive buy-in from the C-Suite
  • Create a social media curriculum to elevate your brand

 

Diane Lang, Sr. Account Manager, Social Media

Nationwide Children's Hospital


Speakers
avatar for Diane Lang

Diane Lang

Sr. Account Manager, Social Media, Nationwide Children's Hospital
I am a social media manager with a passion for engagement, community-building and advocacy; currently fueled by my professional experience in reputation development and owned media strategy. In addition, I have personal knowledge of pediatric healthcare as my son is an experienced... Read More →


Tuesday March 21, 2017 9:15am - 9:50am PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

9:50am PDT

Creating An Engaging Social Media Campaign That Will Increase Audience Engagement & Drive Brand Awareness
Anne Arundel Medical Center

To cut through the noise and capture the attention of your Facebook audiences, you need to do more than post content on your page.


Discover tactics to engage with your audience by creating buzzworthy, shareable posts that amplify your brand messages, including how to:

 

  • Create pre-planned campaigns and trending topics to create meaningful engagement on your organization’s social media account
  • Understand the value of, and learn how to, trigger user-generated content that connects back to your brand
  • Edit previous campaigns to develop a more engaging, more effective social strategy for your next project

 

 

Loren Farquhar, Director, Marketing Communications

Anne Arundel Medical Center


Speakers
avatar for Loren  Farquhar

Loren Farquhar

Director, Marketing Communications, Anne Arundel Medical Center
I'm a seasoned health care communicator. My passion is synthesizing complicated information and making it accessible to all audiences through writing, design and digital channels. Whether it's helping diabetic patients learn to live their healthiest or working with physicians... Read More →


Tuesday March 21, 2017 9:50am - 10:25am PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

10:25am PDT

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Tuesday March 21, 2017 10:25am - 10:45am PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

10:45am PDT

Using Social Media Platforms To Enhance Your Organization’s Overall Patient Experience
Advocate Health Care

Social media marketers are always looking to prove their worth and that rings even more true for the health care landscape. So how can you take your organizational goals and translate them to social media?

 

One of the best ways to do that, and to attract new patients, is to provide them with information and content they are actively searching for on social media. As health care marketers, we need to be where our patients are at daily, confirming that social media is your best communications vehicle.

 

Find out how Advocate Health Care created a social media strategy to help them manage reviews in addition to directly impacting patient care through collaboration with patient relations. This session will provide you with different ways social media can positively affect your overall patient experience, including how to:

 

  • Manage a review tracking program through Facebook that will improve your brand reputation and drive awareness
  • Provide informational and engaging content that will attract new consumers and be shared by your existing patients
  • Design your social media campaigns in a simple format for all employees to feel comfortable using

 

Sarah Scroggins, Social Media Manager

Advocate Health Care


Speakers
avatar for Sarah Scroggins

Sarah Scroggins

Social Media Manager, Advocate Health Care
I am a Social Media and Public Relations professional with experience in marketing, PR, social, internal & external communications, event planning and fundraising. I recently received an Advanced Social Media Strategy Certification from Newhouse and Hootsuite and not only have... Read More →


Tuesday March 21, 2017 10:45am - 11:20am PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

11:20am PDT

Increasing Service Line Conversions Through Media Targeting and Consumer Personas
Methodist Health System & Scorpion

Utilizing consumer personas for cardiology as well as superior targeting, learn how you can lower your monthly spend while still maintaining a healthy click-thru-rate and increase the quality of potential patient interactions. Simultaneously use a similar tactic to increase physician-to-physician referrals and service line brand awareness. 

Michael Greer, Vice President of Media Services
Scorpion

Lillian Lockhart, Digital Communications Manager
Methodist Health System


Speakers
avatar for Michael Greer

Michael Greer

Vice President of Media Services, Scorpion
avatar for Lillian Lockhart

Lillian Lockhart

Manager of Digital Communications, Methodist Health System
Helping clients and internal customers achieve a superior online presence through digital marketing practices such as search engine optimization, pay-per-click campaigns, social media marketing and inbound marketing. Ensuring targeted campaigns and conversion tracking so each... Read More →


Tuesday March 21, 2017 11:20am - 11:55am PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

11:55am PDT

Lunch On Your Own, But Not Alone -- Reservations are booked!
Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group.

**Everyone is financially responsible for their own lunch.

Tuesday March 21, 2017 11:55am - 1:25pm PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

1:25pm PDT

Interactive Session: Part 1: Establishing & Developing A Video Content Strategy To Tell Your Organization’s Stories Across Social Media
About Face Media

A key component in communicating with your audiences is telling your organization’s story: your history, culture, accomplishments and strategies for the future.  The concept of “Digital Storytelling” is everywhere these days, but what goes into creating truly compelling, engaging and effective story-based video content?  And how can you increase your opportunities to cut through the clutter to initiate and maintain that all-important personal connection?  

 

In this two part session, find out how you can achieve success by harnessing the power of storytelling across social media channels. The first of two sessions will break the room into groups to explore information that is essential to developing successful story-based content including:

 

  • Know the questions you should be asking before you start
  • Learn about current trends in video viewership
  • Leverage video content for multiple distribution channels and uses

 

Denise McKee, COO

About Face Media


Speakers
avatar for Denise McKee

Denise McKee

COO, About Face Media
As a seasoned executive, and/or founder or co-founder of numerous digital-focused organizations, my organizational strengths have helped accomplish goals and leverage successes, without the rigid “there’s-only-one-way” operations approach. Through this work, I’ve had the... Read More →


Tuesday March 21, 2017 1:25pm - 2:05pm PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

2:05pm PDT

Be A Social Media Influencer: Create Content And Engage Internal Audiences
Intermountain Medical Center Heart Institute

The Intermountain Medical Center Heart Institute was interested in building brand awareness at national conferences like the American Heart Association or American College of Cardiology Scientific Sessions. They turned to social media to do so and since then social media has continued to be an effective tool for building relationships for the institution, its clinicians and staff.

 

For the past four years, the Heart Institute and some of its researchers have been listed among the top social media influencers at the event. While creating meaningful content is a vital first step in using social media, identifying internal brand ambassadors who will share your organization’s content online is just as important.

 

 

Learn how Intermountain Medical Center Heart Institute used social media to build relationships with new audiences and increase brand awareness for their organization, including how to:

 

  • Plan, execute, and evaluate the steps needed to become a social media influencer
  • Identify the resources needed to create engaging online content for your social channels
  • Develop a method for building brand ambassadors among your own internal audiences

 

Jason M. Carlton, Social Media Manager

 Intermountain Medical Center Heart Institute

 


Speakers
avatar for Jason Carlton

Jason Carlton

Social Media Manager, Intermountain Medical Center Heart Institute
I love working with journalists to provide experts to speak on various healthcare topics, while finding ways to merge traditional media with social media. I enjoy being able to wear many hats at work, from videographer to writer, and strategist to tactician. I am passionate about... Read More →


Tuesday March 21, 2017 2:05pm - 2:40pm PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

2:40pm PDT

Afternoon Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Tuesday March 21, 2017 2:40pm - 3:00pm PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

3:00pm PDT

Repurposing Content Through Social Media & Blog Posts To Increase Engagement
MedStar Washington Hospital Center

At MedStar Washington Hospital Center, a blog has been created allowing patients and consumers to receive more in depth information about a specific condition or treatment on the main portion of their website. The challenge is developing the skills, discipline and infrastructure to develop these stories into marketing messages that demonstrate your capabilities, drive traffic to your website and earn you new patients.  This SEO play, via the MedStar Washington Hospital Center blog and social media outreach, has successfully increased traffic to their website.

 

This seminar will detail why a hospital pursued a content marketing strategy, the steps taken to building its content marketing ecosystem and how results are measured, including how to:


  • Create a streamlined process for collecting and sifting through relevant content
  • Determine the importance of information needing to be shared
  • Strategize how to drive people to your blog using google display network & other SEO drivers
  • Identify brand champions who can provide content regularly to be repurposed for your blog and social media channels
  • Create a content calendar to ensure that information is being shared in a timely manner

 

 

Jim McMahon, Marketing Director

MedStar Washington Hospital Center


Speakers
avatar for Jim McMahon

Jim McMahon

Marketing Director, MedStar Washington Hospital Center
Marketing professional with 15 years of experience in areas such as: • Brand Marketing, Management and Positioning • Objective Driven Strategic Planning • Digital and Search Marketing • Campaign Development and Implementation • Marketing Evaluation Metrics and Analysis... Read More →


Tuesday March 21, 2017 3:00pm - 3:35pm PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

3:35pm PDT

Interactive Expert Speaker Panel : Get Your Social Media Marketing Questions Answered
Wrap up the end of day 1 with an interactive speaker panel. The discussion is fueled by your outstanding questions about social media & digital marketing for your health care marketing objectives.

To submit a question ahead of time, please email maggie@aliconferences.com

Speakers
avatar for Greg Monaco

Greg Monaco

Founder, Monaco
For the past 20 years, Greg has dedicated his mind and heart to helping companies align around shared values, vision, and telling their unique stories to the world. His work with the Girl Scouts of the USA, BASF, American Express and others has been featured in media around the... Read More →


Tuesday March 21, 2017 3:35pm - 4:15pm PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

4:30pm PDT

Close of Day One & Networking Reception
Enjoy complimentary drinks on us as you continue the conversation with your peers.

**Please wear your name badges

Tuesday March 21, 2017 4:30pm - 6:00pm PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

7:00pm PDT

Dinner On Your Own, But Not Alone -- Reservations Are Booked
Want to keep the conversation going?

Sign-up with an ALI team member to join a group for dinner. Reservations have been made.

**Everyone is on their own financially.

Tuesday March 21, 2017 7:00pm - 9:00pm PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202
 
Wednesday, March 22
 

TBA

8:00am PDT

Continental Breakfast & Networking
Coffee and continental breakfast will be ready at 8:00 a.m.

Wednesday March 22, 2017 8:00am - 8:30am PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

8:30am PDT

Chairperson's Highlights: Recap Of What We've Learned Thus Far
Recap what you learned yesterday, and let us know what you're interested in learning about in more depth today.

Speakers
avatar for Greg Monaco

Greg Monaco

Founder, Monaco
For the past 20 years, Greg has dedicated his mind and heart to helping companies align around shared values, vision, and telling their unique stories to the world. His work with the Girl Scouts of the USA, BASF, American Express and others has been featured in media around the... Read More →


Wednesday March 22, 2017 8:30am - 9:05am PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

9:05am PDT

Taking The “Scary” Out Of Health Care: How Live Streaming Apps Can Help You Send An Impactful Message
Phoenix Children's Hospital

When looking to raise awareness you should consider what platform to use based on the one that will achieve the widest reach and have the largest impact. At Phoenix Children’s Hospital, Periscope was the best option for them to use to raise awareness for a specific surgery. With the use of Periscope they were able to successfully live stream a surgery, providing audiences with an unprecedented peek into the operating room and elevated the next stage of digital health engagement. Live streaming apps can create an instant, online community where potential patients, family members, former patients, clinicians and caregivers are able to ask questions, and receive answers, in real time.

 

In this informative session, learn how Phoenix Children’s Hospital became the first of their kind to f Periscope a live surgery. Advance your knowledge on live streaming app and how you can utilize them in unique and impactful ways, including:

 

 

  • What is Periscope – how to use it, cost, benefits, and more
  • Understanding the live nature of Periscope and how it can influence other patients to move forward with similar procedures
  • Recognizing the differences between live video and asynchronous video, and how you can plan for both
  • Utilizing live video without a large team or budget
  • Gaining buy-in from internal stakeholders by outlining the benefits of using a live streaming app

 

 

Jared Johnson, Digital Marketing Manager

Phoenix Children’s Hospital


Speakers
avatar for Jared Johnson

Jared Johnson

Digital Marketing Manager, Phoenix Children's Hospital
I live at the intersection of digital marketing and the future of health care. I am a health care digital marketing thought leader who is blessed to work for a visionary health system, Phoenix Children's Hospital. I am a keynote speaker for hire and author of Connect the Docs... Read More →


Wednesday March 22, 2017 9:05am - 9:40am PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

9:40am PDT

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Wednesday March 22, 2017 9:40am - 10:00am PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

10:00am PDT

Shark Tank with Greg Monaco
Monaco Branding & Creative
This interactive session will divide teams into two groups and have them come up with their top strategy to pitch to the conference shark tank judges.

Topics will be determined from previous conference networking sessions.

Greg Monaco, Brand Consltant
Monaco Branding & Creative

Speakers
avatar for Greg Monaco

Greg Monaco

Founder, Monaco
For the past 20 years, Greg has dedicated his mind and heart to helping companies align around shared values, vision, and telling their unique stories to the world. His work with the Girl Scouts of the USA, BASF, American Express and others has been featured in media around the... Read More →


Wednesday March 22, 2017 10:00am - 10:35am PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

10:35am PDT

How Native Advertising Builds Brand Awareness and Service Line Attention
Methodist Health System and A.H. Belo

Being the David in an industry full of Goliath’s can cause a marketer’s head to spin. Their budgets are bigger; they have more manpower and a larger market share. Instead of trying to outspend Goliath, which is typically impossible, use your budget strategically to increase your brand’s awareness in your market with native advertising.

Learn how native advertising can be used for your health system to increase service line awareness.

  • Develop service line strategies that incorporate major health observances
  • Expand your brand’s usual reach with embedded content geared to a consumer’s current need
  •  Report to senior leadership on increased community perception

 

Lillian Lockhart, Digital Communications Manager
Methodist Health System

Katie Stout, Digital Sales & Marketing Specialist
A.H. Belo


Speakers
avatar for Lillian Lockhart

Lillian Lockhart

Manager of Digital Communications, Methodist Health System
Helping clients and internal customers achieve a superior online presence through digital marketing practices such as search engine optimization, pay-per-click campaigns, social media marketing and inbound marketing. Ensuring targeted campaigns and conversion tracking so each... Read More →
avatar for Katie Stout

Katie Stout

Digital Sales & Marketing Specialist, A.H. Belo
Dallas. She moved to A.H. Belo in 2015 to handle new business development for Speakeasy, A.H. Belo’s content and social media agency. She is now spearheading the new native and sponsored content program on dallasnews.com, leveraging her background in creative content and the nine... Read More →


Wednesday March 22, 2017 10:35am - 11:10am PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

11:10am PDT

How To Use Facebook Advertising For A Recruiting Strategy That Actually Works
BAYADA Home Health Care
So you have a huge database of contacts that you’re not doing much with – why not remarket to them using Facebook and reiterate your message through email or ongoing communications? Or maybe you don’t have an existing list of contacts, but have a promotion, event, or activity and need a cost effective method to reach the right audience. Learn how BAYADA Home Health Care uses the different objectives and ad types in Facebook Advertising manager to get more action on your website or job.

This session will cover the in's and outs of Facebook Ads Manager, specifically learn how to:
  • Locate and use the tool
  • Learn what accounts are needed and how to get started
  • Leverage the different objectives and understand ad spend
  • Discover specific metrics to look for in ad performance


Erica Metzger, Digital Sales and Marketing Manager
BAYADA Home Health Care

Speakers
avatar for Erica Metzger

Erica Metzger

Digital Marketing Manager, BAYADA Home Health Care
Social media marketing with advanced proficiency in social media marketing strategy, development, execution, and management of companywide social at BAYADA. ※ Full spectrum digital marketing strategies and solutions to solve a number of complex companywide and local recruiting... Read More →


Wednesday March 22, 2017 11:10am - 11:45am PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

11:45am PDT

Lunch On Your Own, But Not Alone -- Reservations are booked!
Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group.

**Everyone is financially responsible for their own lunch.

Wednesday March 22, 2017 11:45am - 1:15pm PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

1:15pm PDT

Interactive Session: Part 2: Creating & Leveraging Video Content to Tell Your Organization’s Stories Across Social Media
About Face Media

Working off of day one, we’ll review your findings, utilizing them as a content filter as we focus on exploring potential stories.  This interactive session will dive deeper into what makes for a compelling story and approaches to surfacing potential stories about your organization, including:

  • Understand the makeup of engaging and compelling stories
  • Integrate story-based content as a successful development strategy to engage your audience
  • Apply these approaches to your specific content needs.

 

Denise McKee, COO

About Face Media


Speakers
avatar for Denise McKee

Denise McKee

COO, About Face Media
As a seasoned executive, and/or founder or co-founder of numerous digital-focused organizations, my organizational strengths have helped accomplish goals and leverage successes, without the rigid “there’s-only-one-way” operations approach. Through this work, I’ve had the... Read More →


Wednesday March 22, 2017 1:15pm - 1:55pm PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

1:55pm PDT

Afternoon Stretch Break, Refreshments & Networking
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Wednesday March 22, 2017 1:55pm - 2:10pm PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

2:10pm PDT

Making Sense of Metrics: What Numbers Are Worth Measuring?
Centers Health Care
Likes, views, followers, comments, shares.

With all of the platforms we use to market our business, how can we really tell which platforms are working and which ones aren't? If we have a million followers on Instagram or 2 million likes on Facebook, does that also mean we have a million customers? And if 100,000 saw our YouTube video, does that mean we went viral?

Discover how Centers Health Care collects & deciphers likes, views, followers, comments, shares & more to boost future social media campaigns, including how to:

  • Use tracking tools to collect information across all of your platforms
  • Maintain records of previous campaigns to make future campaigns even more successful
  • Discover best tools to manage time spent on tracking analytics

 

Andrea Misir, Social Media Manager

Centers Health Care


Speakers
avatar for Andrea Misir

Andrea Misir

Social Media Manager, Centers Health Care
I am a driven advertising and marketing professional that pours her blood, sweat, tears, and creativity into creating stellar strategies and campaigns for my clients. I have managed several accounts over the years collectively worth millions of dollars in revenue and I have booked... Read More →


Wednesday March 22, 2017 2:10pm - 2:45pm PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

2:45pm PDT

How To Use Social Media Advertising To Garner Leads From A Hard-To-Reach Audience
2nd.MD & The Wright Touch

2nd.MD, a members-only service that frequently functions as a B2B2C business model, utilizes social media strategies to reach new audineces. In order to reach the specific type of audience that are ultimately using the services 2nd.MD provides, social media strategies were created to bypass the communication block that arises when a company must go through another company to market to their end user.


Discover tactics to incite action from a difficult-to-reach audience by using social media advertising and digital marketing reinforcement, including how to:

 

  • Determine which social media platform to choose and how to utilize each platform differently
  • Build a digital campaign around social media ads that can nurture leads
  • Develop email marketing and Google AdWords campaigns to support social media advertising
  • Track and report the reach and impact of the social media ads
  • Replicate and adjust the campaign for future marketing efforts

Brianna Collins, Digital Marketing Director

The Wright Touch

 

Morgan McHugh, Executive of National Accounts

2nd.MD


Speakers
avatar for Brianna Collins

Brianna Collins

Digital Marketing Director, The Wright Touch
Brianna Collins is the Digital Marketing Director for The Wright Touch, an integrated marketing firm based in Houston, TX that specializes in cultivating powerful connections between brands and their target audiences. Brianna handles the digital arm of the company, spearheading projects... Read More →
avatar for Morgan McHugh

Morgan McHugh

Executive of National Accounts, 2nd.MD
Morgan McHugh is a National Account Executive with 2nd.MD.  She works with clients to develop strategies and initiatives that will increase employee utilization of the 2nd.MD offering, such as communication initiatives, health plan integration and building partnerships with clients... Read More →


Wednesday March 22, 2017 2:45pm - 3:20pm PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

3:20pm PDT

Action Plan for Returning to Your Office: Social Media for Health Care Marketing Wrap-Up & Key Takeaways
As a group share your 'golden nuggets' and what you plan to do first when you return to your office.

Speakers
avatar for Denise McKee

Denise McKee

COO, About Face Media
As a seasoned executive, and/or founder or co-founder of numerous digital-focused organizations, my organizational strengths have helped accomplish goals and leverage successes, without the rigid “there’s-only-one-way” operations approach. Through this work, I’ve had the... Read More →


Wednesday March 22, 2017 3:20pm - 3:30pm PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

3:30pm PDT

Close Of Conference
Thank you for joining us at the Social Media for Health Care Marketing conference. Be sure to check dropbox for presentations and a contact list to keep in touch with your peers!

Wednesday March 22, 2017 3:30pm - 3:45pm PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202