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Social Media for Health Care Marketing has ended
Social Media for Health Care Marketing
March 20-22, 2017 Washington, D.C.
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Wednesday, March 22 • 11:10am - 11:45am
How To Use Facebook Advertising For A Recruiting Strategy That Actually Works
BAYADA Home Health Care

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So you have a huge database of contacts that you’re not doing much with – why not remarket to them using Facebook and reiterate your message through email or ongoing communications? Or maybe you don’t have an existing list of contacts, but have a promotion, event, or activity and need a cost effective method to reach the right audience. Learn how BAYADA Home Health Care uses the different objectives and ad types in Facebook Advertising manager to get more action on your website or job.

This session will cover the in's and outs of Facebook Ads Manager, specifically learn how to:
  • Locate and use the tool
  • Learn what accounts are needed and how to get started
  • Leverage the different objectives and understand ad spend
  • Discover specific metrics to look for in ad performance


Erica Metzger, Digital Sales and Marketing Manager
BAYADA Home Health Care

Speakers
avatar for Erica Metzger

Erica Metzger

Digital Marketing Manager, BAYADA Home Health Care
Social media marketing with advanced proficiency in social media marketing strategy, development, execution, and management of companywide social at BAYADA. ※ Full spectrum digital marketing strategies and solutions to solve a number of complex companywide and local recruiting... Read More →


Wednesday March 22, 2017 11:10am - 11:45am PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202