Social Media for Health Care Marketing has ended
Social Media for Health Care Marketing
March 20-22, 2017 Washington, D.C.
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Wednesday, March 22 • 10:35am - 11:10am
How Native Advertising Builds Brand Awareness and Service Line Attention
Methodist Health System and A.H. Belo

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Being the David in an industry full of Goliath’s can cause a marketer’s head to spin. Their budgets are bigger; they have more manpower and a larger market share. Instead of trying to outspend Goliath, which is typically impossible, use your budget strategically to increase your brand’s awareness in your market with native advertising.

Learn how native advertising can be used for your health system to increase service line awareness.

  • Develop service line strategies that incorporate major health observances
  • Expand your brand’s usual reach with embedded content geared to a consumer’s current need
  •  Report to senior leadership on increased community perception


Lillian Lockhart, Digital Communications Manager
Methodist Health System

Katie Stout, Digital Sales & Marketing Specialist
A.H. Belo

avatar for Lillian Lockhart

Lillian Lockhart

Manager of Digital Communications, Methodist Health System
Helping clients and internal customers achieve a superior online presence through digital marketing practices such as search engine optimization, pay-per-click campaigns, social media marketing and inbound marketing. Ensuring targeted campaigns and conversion tracking so each... Read More →
avatar for Katie Stout

Katie Stout

Digital Sales & Marketing Specialist, A.H. Belo
Dallas. She moved to A.H. Belo in 2015 to handle new business development for Speakeasy, A.H. Belo’s content and social media agency. She is now spearheading the new native and sponsored content program on dallasnews.com, leveraging her background in creative content and the nine... Read More →

Wednesday March 22, 2017 10:35am - 11:10am PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202