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Social Media for Health Care Marketing has ended
Social Media for Health Care Marketing
March 20-22, 2017 Washington, D.C.
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Tuesday, March 21 • 11:20am - 11:55am
Increasing Service Line Conversions Through Media Targeting and Consumer Personas
Methodist Health System & Scorpion

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Utilizing consumer personas for cardiology as well as superior targeting, learn how you can lower your monthly spend while still maintaining a healthy click-thru-rate and increase the quality of potential patient interactions. Simultaneously use a similar tactic to increase physician-to-physician referrals and service line brand awareness. 

Michael Greer, Vice President of Media Services
Scorpion

Lillian Lockhart, Digital Communications Manager
Methodist Health System


Speakers
avatar for Michael Greer

Michael Greer

Vice President of Media Services, Scorpion
avatar for Lillian Lockhart

Lillian Lockhart

Manager of Digital Communications, Methodist Health System
Helping clients and internal customers achieve a superior online presence through digital marketing practices such as search engine optimization, pay-per-click campaigns, social media marketing and inbound marketing. Ensuring targeted campaigns and conversion tracking so each... Read More →


Tuesday March 21, 2017 11:20am - 11:55am PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

Attendees (1)