Social Media for Health Care Marketing has ended
Social Media for Health Care Marketing
March 20-22, 2017 Washington, D.C.
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Tuesday, March 21 • 3:00pm - 3:35pm
Repurposing Content Through Social Media & Blog Posts To Increase Engagement
MedStar Washington Hospital Center

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At MedStar Washington Hospital Center, a blog has been created allowing patients and consumers to receive more in depth information about a specific condition or treatment on the main portion of their website. The challenge is developing the skills, discipline and infrastructure to develop these stories into marketing messages that demonstrate your capabilities, drive traffic to your website and earn you new patients.  This SEO play, via the MedStar Washington Hospital Center blog and social media outreach, has successfully increased traffic to their website.


This seminar will detail why a hospital pursued a content marketing strategy, the steps taken to building its content marketing ecosystem and how results are measured, including how to:

  • Create a streamlined process for collecting and sifting through relevant content
  • Determine the importance of information needing to be shared
  • Strategize how to drive people to your blog using google display network & other SEO drivers
  • Identify brand champions who can provide content regularly to be repurposed for your blog and social media channels
  • Create a content calendar to ensure that information is being shared in a timely manner



Jim McMahon, Marketing Director

MedStar Washington Hospital Center

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Jim McMahon

Marketing Director, MedStar Washington Hospital Center
Marketing professional with 15 years of experience in areas such as: • Brand Marketing, Management and Positioning • Objective Driven Strategic Planning • Digital and Search Marketing • Campaign Development and Implementation • Marketing Evaluation Metrics and Analysis... Read More →

Tuesday March 21, 2017 3:00pm - 3:35pm PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

Attendees (1)