Social Media for Health Care Marketing has ended
Social Media for Health Care Marketing
March 20-22, 2017 Washington, D.C.
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Tuesday, March 21 • 2:05pm - 2:40pm
Be A Social Media Influencer: Create Content And Engage Internal Audiences
Intermountain Medical Center Heart Institute

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The Intermountain Medical Center Heart Institute was interested in building brand awareness at national conferences like the American Heart Association or American College of Cardiology Scientific Sessions. They turned to social media to do so and since then social media has continued to be an effective tool for building relationships for the institution, its clinicians and staff.


For the past four years, the Heart Institute and some of its researchers have been listed among the top social media influencers at the event. While creating meaningful content is a vital first step in using social media, identifying internal brand ambassadors who will share your organization’s content online is just as important.



Learn how Intermountain Medical Center Heart Institute used social media to build relationships with new audiences and increase brand awareness for their organization, including how to:


  • Plan, execute, and evaluate the steps needed to become a social media influencer
  • Identify the resources needed to create engaging online content for your social channels
  • Develop a method for building brand ambassadors among your own internal audiences


Jason M. Carlton, Social Media Manager

 Intermountain Medical Center Heart Institute


avatar for Jason Carlton

Jason Carlton

Social Media Manager, Intermountain Medical Center Heart Institute
I love working with journalists to provide experts to speak on various healthcare topics, while finding ways to merge traditional media with social media. I enjoy being able to wear many hats at work, from videographer to writer, and strategist to tactician. I am passionate about... Read More →

Tuesday March 21, 2017 2:05pm - 2:40pm PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

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