Social Media for Health Care Marketing has ended
Social Media for Health Care Marketing
March 20-22, 2017 Washington, D.C.
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Wednesday, March 22 • 9:05am - 9:40am
Taking The “Scary” Out Of Health Care: How Live Streaming Apps Can Help You Send An Impactful Message
Phoenix Children's Hospital

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When looking to raise awareness you should consider what platform to use based on the one that will achieve the widest reach and have the largest impact. At Phoenix Children’s Hospital, Periscope was the best option for them to use to raise awareness for a specific surgery. With the use of Periscope they were able to successfully live stream a surgery, providing audiences with an unprecedented peek into the operating room and elevated the next stage of digital health engagement. Live streaming apps can create an instant, online community where potential patients, family members, former patients, clinicians and caregivers are able to ask questions, and receive answers, in real time.


In this informative session, learn how Phoenix Children’s Hospital became the first of their kind to f Periscope a live surgery. Advance your knowledge on live streaming app and how you can utilize them in unique and impactful ways, including:



  • What is Periscope – how to use it, cost, benefits, and more
  • Understanding the live nature of Periscope and how it can influence other patients to move forward with similar procedures
  • Recognizing the differences between live video and asynchronous video, and how you can plan for both
  • Utilizing live video without a large team or budget
  • Gaining buy-in from internal stakeholders by outlining the benefits of using a live streaming app



Jared Johnson, Digital Marketing Manager

Phoenix Children’s Hospital

avatar for Jared Johnson

Jared Johnson

Digital Marketing Manager, Phoenix Children's Hospital
I live at the intersection of digital marketing and the future of health care. I am a health care digital marketing thought leader who is blessed to work for a visionary health system, Phoenix Children's Hospital. I am a keynote speaker for hire and author of Connect the Docs... Read More →

Wednesday March 22, 2017 9:05am - 9:40am PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202