Social Media for Health Care Marketing has ended
Social Media for Health Care Marketing
March 20-22, 2017 Washington, D.C.
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Tuesday, March 21 • 9:50am - 10:25am
Creating An Engaging Social Media Campaign That Will Increase Audience Engagement & Drive Brand Awareness
Anne Arundel Medical Center

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To cut through the noise and capture the attention of your Facebook audiences, you need to do more than post content on your page.

Discover tactics to engage with your audience by creating buzzworthy, shareable posts that amplify your brand messages, including how to:


  • Create pre-planned campaigns and trending topics to create meaningful engagement on your organization’s social media account
  • Understand the value of, and learn how to, trigger user-generated content that connects back to your brand
  • Edit previous campaigns to develop a more engaging, more effective social strategy for your next project



Loren Farquhar, Director, Marketing Communications

Anne Arundel Medical Center

avatar for Loren  Farquhar

Loren Farquhar

Director, Marketing Communications, Anne Arundel Medical Center
I'm a seasoned health care communicator. My passion is synthesizing complicated information and making it accessible to all audiences through writing, design and digital channels. Whether it's helping diabetic patients learn to live their healthiest or working with physicians... Read More →

Tuesday March 21, 2017 9:50am - 10:25am PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

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