Social Media for Health Care Marketing has ended
Social Media for Health Care Marketing
March 20-22, 2017 Washington, D.C.
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Tuesday, March 21 • 9:15am - 9:50am
Why Understanding Social Media’s Usage And Impact Is Important For Every Employee
Nationwide Children's Hospital

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When a social media crisis went viral, Nationwide Children’s Hospital took the bold initiative to create a complete workforce social media curriculum to train every single staff member on best practices in personal and professional usage. With a staff of 11,000+, their social media manager embarked on this goal by developing a curriculum, tiered on seven levels, with diverse learning modules to fit the needs of a varied staff. By going beyond traditional presentations and employing techniques like turning policy into infographics, recording podcasts, utilizing internal signage, holding brown-bags, and creating a digital module, their team has been able to make an impact on how social media is viewed within the organization.


This session will demonstrate the need for advocacy, professionalism, branding and awareness on social media’s impact for brand success.


Find out how Nationwide Children’s two-person social media team is able to train everyone from the C-suite, to physicians, to new hires on how to best engage and advocate on their brand's behalf, including how to:


  • Build your curriculum to fit the needs and usage of every employee
  • Receive buy-in from the C-Suite
  • Create a social media curriculum to elevate your brand


Diane Lang, Sr. Account Manager, Social Media

Nationwide Children's Hospital

avatar for Diane Lang

Diane Lang

Sr. Account Manager, Social Media, Nationwide Children's Hospital
I am a social media manager with a passion for engagement, community-building and advocacy; currently fueled by my professional experience in reputation development and owned media strategy. In addition, I have personal knowledge of pediatric healthcare as my son is an experienced... Read More →

Tuesday March 21, 2017 9:15am - 9:50am PDT
Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel 2800 S. Potomac, Arlington, VA 22202

Attendees (1)