Social Media for Health Care Marketing has ended
Social Media for Health Care Marketing
March 20-22, 2017 Washington, D.C.
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Monday, March 20 • 10:15am - 12:15pm
Workshop B: Using Personas To Rise Above the Social Media Noise
Resonance Content Marketing

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With the average human attention span now shorter than that of a goldfish, our social media messaging has to grab attention, and grab it fast.


How do we do that? We publish content that speaks specifically to our target audiences — content that makes them stop mid-scroll and say, "Hey, they're talking to me."


And what's the secret to this micro-targeted content? Powerful personas.


In this workshop, we'll explore the benefits of using personas and how our healthcare organizations can put them to use in rising above the social media noise. Attendees will learn:

  • Why personas are the secret to bridging the gap between our brands and our target audiences
  • Examples of powerful micro-targeted social content among healthcare brands
  • How to build a persona for each of your organization's target audiences
  • How to use personas to "power up" your day-to-day social media practices


Following this workshop, you'll receive a template and workbook to help you create and use relationship-building personas for your own healthcare brand.


Rachel Parker, CEO & Chief Geek

Resonance Content Marketing

avatar for Rachel Parker

Rachel Parker

CEO & Chief Geek, Resonance Content Marketing
I create intelligent content for intelligent brands.

Monday March 20, 2017 10:15am - 12:15pm PDT
Studio C, 2nd Floor, Renaisance Arlington Capital View Hotel 2800 S Potomac, Arlington, VA 22202

Attendees (1)