Social Media for Health Care Marketing has ended

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Social Media for Health Care Marketing

Social Media for Health Care Marketing
March 20-22, 2017 Washington, D.C.
View Agenda, Pricing,& Registration Details

TBA

PRE-CONFERENCE INTERACTIVE WORKSHOP DAY Studio C, 2nd Floor, Renaisance Arlington Capital View Hotel

7:45am PDT

Registration, Continental Breakfast & Networking Studio C, 2nd Floor, Renaisance Arlington Capital View Hotel

8:00am PDT

Workshop A: Six Step Method For Sharing Authentic Stories On Social Media
MedTouch Studio C, 2nd Floor, Renaisance Arlington Capital View HotelMariah Obiedzinski

10:00am PDT

Morning Stretch Break, Refreshments & Networking Studio C, 2nd Floor, Renaisance Arlington Capital View Hotel

10:15am PDT

Workshop B: Using Personas To Rise Above the Social Media Noise
Resonance Content Marketing Studio C, 2nd Floor, Renaisance Arlington Capital View HotelRachel Parker

12:15pm PDT

Lunch On Your Own, But Not Alone Studio C, 2nd Floor, Renaisance Arlington Capital View Hotel

1:45pm PDT

Workshop C: The Role Of Social Media – Moving You From Brand Author To Editor
Springboard Brand & Creative Strategy Studio C, 2nd Floor, Renaisance Arlington Capital View HotelRob Rosenberg

3:45pm PDT

Close of Pre-Conference Interactive Workshop Day Studio C, 2nd Floor, Renaisance Arlington Capital View Hotel

TBA

GENERAL SESSION DAY 1 Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel

8:00am PDT

Registration, Continental Breakfast & Networking Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel

8:30am PDT

Chairperson's Welcome & Speed Networking -- Get To Know Your Fellow Conference Attendees
Monaco Studio E, 2nd Floor, Renaissance Arlington Capital View HotelGreg Monaco

9:15am PDT

Why Understanding Social Media’s Usage And Impact Is Important For Every Employee
Nationwide Children's Hospital Studio E, 2nd Floor, Renaissance Arlington Capital View HotelDiane Lang

9:50am PDT

Creating An Engaging Social Media Campaign That Will Increase Audience Engagement & Drive Brand Awareness
Anne Arundel Medical Center Studio E, 2nd Floor, Renaissance Arlington Capital View HotelLoren Farquhar

10:25am PDT

Morning Refreshments & Networking Break Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel

10:45am PDT

Using Social Media Platforms To Enhance Your Organization’s Overall Patient Experience
Advocate Health Care Studio E, 2nd Floor, Renaissance Arlington Capital View HotelSarah Scroggins

11:20am PDT

Increasing Service Line Conversions Through Media Targeting and Consumer Personas
Methodist Health System & Scorpion Studio E, 2nd Floor, Renaissance Arlington Capital View HotelMichael Greer • Lillian Lockhart

11:55am PDT

Lunch On Your Own, But Not Alone -- Reservations are booked! Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel

1:25pm PDT

Interactive Session: Part 1: Establishing & Developing A Video Content Strategy To Tell Your Organization’s Stories Across Social Media
About Face Media Studio E, 2nd Floor, Renaissance Arlington Capital View HotelDenise McKee

2:05pm PDT

Be A Social Media Influencer: Create Content And Engage Internal Audiences
Intermountain Medical Center Heart Institute Studio E, 2nd Floor, Renaissance Arlington Capital View HotelJason Carlton

2:40pm PDT

Afternoon Refreshments & Networking Break Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel

3:00pm PDT

Repurposing Content Through Social Media & Blog Posts To Increase Engagement
MedStar Washington Hospital Center Studio E, 2nd Floor, Renaissance Arlington Capital View HotelJim McMahon

3:35pm PDT

Interactive Expert Speaker Panel : Get Your Social Media Marketing Questions Answered Studio E, 2nd Floor, Renaissance Arlington Capital View HotelGreg Monaco

4:30pm PDT

Close of Day One & Networking Reception Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel

7:00pm PDT

Dinner On Your Own, But Not Alone -- Reservations Are Booked Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel

TBA

GENERAL SESSION DAY 2 Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel

8:00am PDT

Continental Breakfast & Networking Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel

8:30am PDT

Chairperson's Highlights: Recap Of What We've Learned Thus Far Studio E, 2nd Floor, Renaissance Arlington Capital View HotelGreg Monaco

9:05am PDT

Taking The “Scary” Out Of Health Care: How Live Streaming Apps Can Help You Send An Impactful Message
Phoenix Children's Hospital Studio E, 2nd Floor, Renaissance Arlington Capital View HotelJared Johnson

9:40am PDT

Morning Refreshments & Networking Break Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel

10:00am PDT

Shark Tank with Greg Monaco
Monaco Branding & Creative Studio E, 2nd Floor, Renaissance Arlington Capital View HotelGreg Monaco

10:35am PDT

How Native Advertising Builds Brand Awareness and Service Line Attention
Methodist Health System and A.H. Belo Studio E, 2nd Floor, Renaissance Arlington Capital View HotelLillian Lockhart • Katie Stout

11:10am PDT

How To Use Facebook Advertising For A Recruiting Strategy That Actually Works
BAYADA Home Health Care Studio E, 2nd Floor, Renaissance Arlington Capital View HotelErica Metzger

11:45am PDT

Lunch On Your Own, But Not Alone -- Reservations are booked! Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel

1:15pm PDT

Interactive Session: Part 2: Creating & Leveraging Video Content to Tell Your Organization’s Stories Across Social Media
About Face Media Studio E, 2nd Floor, Renaissance Arlington Capital View HotelDenise McKee

1:55pm PDT

Afternoon Stretch Break, Refreshments & Networking Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel

2:10pm PDT

Making Sense of Metrics: What Numbers Are Worth Measuring?
Centers Health Care Studio E, 2nd Floor, Renaissance Arlington Capital View HotelAndrea Misir

2:45pm PDT

How To Use Social Media Advertising To Garner Leads From A Hard-To-Reach Audience
2nd.MD & The Wright Touch Studio E, 2nd Floor, Renaissance Arlington Capital View HotelBrianna Collins • Morgan McHugh

3:20pm PDT

Action Plan for Returning to Your Office: Social Media for Health Care Marketing Wrap-Up & Key Takeaways Studio E, 2nd Floor, Renaissance Arlington Capital View HotelDenise McKee

3:30pm PDT

Close Of Conference Studio E, 2nd Floor, Renaissance Arlington Capital View Hotel